People often ask us how Woohoo got started.
The funny thing is, we never set out to create a skin care, deodorant, hair and body care brand.
There was no five-year business plan. No global market dominance strategy. We don’t intend to own our own factory (gasp).
We were just two health-obsessed people trying to make better products for the people we loved.
In fact, the first product Aaron made was a natural stretch mark cream for me during my first pregnancy.
Not because he wanted to start a business.
Because he cared.
And, as it turns out, that’s the reason behind almost everything we’ve created since.
We’ve never really been beauty people
If you’ve been around Woohoo for a while, this probably won’t surprise you: beauty has never really felt like our world.
We weren’t interested in selling flimsy models or convincing people they needed fixing.
What we were passionate about was helping people make healthier choices, feel good in their skin and better understand what they were putting in their bodies.
That’s why, long before Woohoo existed, Aaron regularly worked with the Hunter Breast Cancer Foundation and spoke to women undergoing treatment.
Each month, she visited support groups, answered questions and helped people understand ingredient choices, daily exposure to chemicals and ways to reduce unnecessary exposure where possible.
These conversations changed us.
Because when you sit with someone going through one of the most difficult experiences of their life, you quickly realize that this matters.
And it is much more than beauty standards.
The products you love weren’t really our idea
Almost every successful product we’ve launched started with a customer.
Before we created the brand you know today, we sent out detailed surveys asking people what they really wanted.
The responses were surprisingly consistent:
- Products that worked
- Ingredients they could trust
- Australian made
- No cruelty
- Affordable enough for everyday use
The funny thing is, we are still asking the same questions today. And the world is still giving us the same answers!
One of the most prominent examples was TLC Intensive Repair Oil.
A client undergoing chemotherapy reached out and shared what she was experiencing with her skin. Our hearts were broken. We wanted to help.
That conversation eventually helped inspire a product that went on to support many others, some of whom began affectionately calling it “Happy Oil.”
Because that’s how it happened to them.
Something they could apply that helped their skin feel more comfortable – and, just as importantly, made them smile.
Honestly, this is one of the biggest compliments we’ve ever received!
Listening also created our hair care line
Our Respect My Roots hair care line was also not born out of a trend prediction.
And it certainly wasn’t created because the market desperately needed another shampoo and conditioner.
It was created because customers kept asking for it.
Again. Again. Again!!
In fact, it spent almost two years in development before release because we wanted to get it right.
When people tell us what they’re struggling with, what they’re looking for, and what they wish existed, we listen.
This is how the best Woohoo products are born.
The greatest lesson we ever learned
It’s not always smooth sailing in Woohoo land and we don’t always get it all right.
Years ago, we launched a men’s grooming line called HESO.
And if we’re being completely honest? It failed.
Why? Because for once, we did something we wanted instead of what our customers wanted.
It serves us right.
Because every successful product we’ve ever created comes from listening. This experience taught us one of the most valuable lessons in business: people will tell you exactly what they need if you’re willing to listen.
Why Woohoo exists today
Over the years we have found ourselves juggling multiple brands, multiple product lines, and multiple directions.
Life got complicated. I felt things spread thin.
So when it came time to simplify, the choice was easy: we chose Woohoo Body.
Not because it was the most profitable.
Because he felt more like us.
In 2022 we put everything behind Woohoo and haven’t looked back.
Today, natural deodorant is still our hero product and probably always will be.
But what really drives us hasn’t changed.
We still believe:
- People connect with people, not websites.
- Every customer deserves care and respect.
- Listening is the best form of product development.
- Every order should have a little wow or the ‘Woohoo’ factor.
Above all, we believe great products start with real people and real conversations.
And that’s exactly how Woohoo was built.
Thank you for being a part of our journey and making Woohoo Body what it is today. We couldn’t do any of this without you.
Big Woohoo love,
Phoebe x
