TODAY IS THE DAY! When you walk into any of Target’s 1,800 US stores, you’ll see Clothing Blogilates right in front, for the first time.
OMG OMG OMG.
It’s always surreal to see my products on the shelves, even four years after my first gear release. But today, after looking at the designs of my clothes in the store, I’m overcome with emotion.
Managing two brands simultaneously while navigating a project of this size with a faster turnaround than I’ve experienced was HARD. Probably my most difficult year. But seeing it now… seeing my childhood dream right in front of me, along with the outpouring of love and support from the Blogilates community… I am so grateful. It was worth it.
Anyway, are you ready to check out Blogilates for Target?!
I spy a hoodie that makes a hood
AND IT HAS NEVER COVERED AT $35 SO YOU BETTER GRAB IT. Seriously though, you know I hold my hood standards very high. THE Marshmallow Hoodie has:
🤍An oversized app
🤍 Super soft fabric
🤍 Double-lined hood
🤍 Blue sleeves
And before you ask me for a half-zip version… Gochu. THE Marshmallow half zip it’s for you If you need something super hot, the Fire fleece is ready to snuggle.
Does this sweatshirt look familiar?
I have a feeling that Ballerina Skirt it will go fast. The layered skirt is super swirly, the criss-cross waistband gives you an hourglass shape without pinching, and YES the built-in shorts have pockets.
You will combine your Ballerina Skort with the Short sleeve with reversible bowwhich can tie in the front OR back (omg i like both), super feminine Love Story Long Sleeve (with a bow on the back!), or maybe with it Crisscross sports bra? This bra gives Bridgerton with a low square neckline and criss-cross back. But guess what you won’t find? REMOVABLE PADS. There are pockets to add your own if you want and a pillow top layer for a little extra coverage.
Speaking of Bridgerton and princess vibes, the Corset tank and Corset Cropped Bralette they’re the cutest, most romantic (yet functional) tops you’ll ever wear to the gym. I can’t get enough of the princess seams!
Okay then Cross skirt with slit it has a high A-line fit which looks very flattering with the hourglass waistline. The built-in shorts have pockets because duhhh and the little rip in the front shows a bit of leg, but not too much. The perfect cute amount.
A moment for this matching skort Strappy Tank. Love how many ways you can make an outfit? AN AFFORDABLE CLOTHING?
It’s me! In the ballerina dress
Oh, that’s me! OMG this dress! Gotta see it in ballet or ice skating action. If you get it you will be beautiful, send me pictures or tags @blogilates?!
If you want an active dress with more coverage, this is a must see Romance Run Dress! It has thicker, adjustable straps and the skirt is slightly more structured, but it still rocks! THE Set Match Dress Game it’s also a lot of fun – It has a scoop neck and drawstring!
Jumpsuit = Easiest outfit ever
Jumpsuit = Easiest outfit ever99 percent of the time, I’m late because I can’t decide on my exit. Jumpsuits are a total lifesaver because it’s just one piece and I’m done!
THE Sweetheart Jumpsuit it’s such an atmosphere. How adorable is that cleavage?! And the fabric… is so soft! When I was in the store, I would just go back and touch it. I mean, have we all dreamed of an outfit that looks like pajamas but looks totally put together?
If you are looking for a tracksuit for training, go for it Peekaboo Flare Jumpsuit! It’s the perfect example of function meets fashion. I’m obsessed with the scoop neckline and peekaboo cut in the front.
And since I’m obsessed with one-piece outfits, I had to make a romper too! THE Barre Romper it’s like an elegant version of a ballerina dress! So cute and feminine… just please don’t ask me how to pee.
Last but not least, some basics
Why are the basics sometimes the hardest to find? For example, there are sports bras everywhere, but it’s so hard to find one that fits properly without looking blah – I know this is especially true if you have larger breasts. SO enter it Cardio Queen bra. This bra is medium-impact and highly adjustable to get the right fit. And don’t you love that V neck and keyhole back?
Same with running shorts! I just couldn’t find a pair to love. They all gave me diaper butt or seemed boring and finally… I just designed my own. THE Short steering wheel it has an elastic, non-pinch waistband and built-in shorts that won’t give you uncomfortable cameltoes. No rear diaper – Just a cute ruffle!
OF COURSE there are leggings too! So much for it Cross leggings and Cross leggings have an anti-camel front panel, non-squatting fabric, a heart-shaped boot seam and pockets (must-haves!), plus fun new details! The leggings have a cute detail at the ankle and the flares have a tear at the ankle. Oh, and the flare sits below the knee to elongate the leg!
Then, the Travel pants! These wide leg pants are comfortable and cozy, but the pin seams give it a slightly more elevated look. The ones with the Marshmallow Hoodie = The perfect travel accessory.
The magic is in the details
Every detail of this collection was so thought out, from the design features to the fabric, the color choices, to the labels (oh what a learning curve). We had a vision and we showed up to give you our best.
The team that made it happen consisted of only 7 women, including me! This project was unlike anything else we’ve done and really tested us in every way. We’ve learned a lot, grown a lot, and are TIRED, but I’M SO PROUD OF THEM.
Remember this is only a limited collection! Once things are gone, they’re gone and… the future depends on how you shop. 👀
PS I read your comments and messages all day with the biggest smile and happy tears streaming down my face. Thank you for the love and support, and please keep tagging me in your local Target photos! I love seeing how everything looks in different stores!
