Since Beautycounter announced yesterday, we’re not sure when they’ll be back in action. I am grateful for the experience, but I am parting ways with the company and look forward to the next adventures.
Hello friends!
Hope you are having a great day so far! This week has been wild. We all had to re-audition for next year’s symphony season (I understood my position but was very nervous!), it’s prom photo week, Mother’s Day tea at school (one of my favorite events of the year), a charity event with Liv , and the usual dance/basketball/home game, in between client calls and some other exciting stuff (to be announced tomorrow!).
So I’m running around like a chicken, and in the middle of it all, Beautycounter dropped a bomb yesterday.
Here is a copy of the email I sent to my clients:
I hope you have a wonderful week. Just wanted to pop in with a quick note and update on Beautycounter. I shared more about IG stories a few weeks ago, but our founder, Gregg Renfrew, bought the company back from the Carlyle investment group. They didn’t seem to align with Beautycounter’s mission, and the company has been in a bit of a tailspin for the past couple of years.
I took a step back to watch and see what was going to happen and was really excited to hear that Greg was back at the forefront of the company. We launched the fragrance line – loved it!! – and it felt like the momentum was building.
Needless to say, I was surprised to hear the news that the website was going down in April with the transfer of business. It didn’t seem like a good sign, but I remained cautiously optimistic. They encountered some obstacles along the way that delayed the re-opening of the website. They originally said it would be by May 1st, but it wasn’t ready. The latest news today is that they believe it will return in the fourth quarter… just in time for the holidays.
I have been a huge fan of Beautycounter and their mission for many years. I originally joined 9 years ago – when P was a little baby. I think clean beauty and skincare should be accessible to everyone and I’m really proud of the products I’ve shared and the legislation they’ve passed for safer beauty. I am thankful for the incredible women who were on my team — at one point we were over 100! It was truly a “women supporting other women” vibe and I’m here for it.
I am also very grateful to all of you. Thank you for trusting me with your skin care recommendations, enjoying these amazing products, and directly helping support our family. For many years, BC has been a significant part of my income and I feel grateful every day for my *jobs* and the ability to connect with all my virtual BFFs online 🙂
I can recognize that things have changed with the company and that it is time to move on. I’ve been expanding my horizons on clean care and beauty over the past couple of years and will continue to share all my favorites + new tips and strategies I’ve learned. The last line I love is called Oliveda and I decided to partner with them as an affiliate to share my favorite products. If you’re looking for something new to try, my link is here! The serums are amazing and I’ve also fallen in love with the honey enzyme bubble bath and face mask. If you want to give it a try – especially since the BC site has been down for weeks – hit reply and I’d love to help you out with some initial registrations.
More of my favorite skincare products are in this post.
Thank you again for supporting BC and I hope you have a great week.
ho ho
Gina
Beautycounter exchanges and what you can use
I’ve always shared different brands and things I love here on the blog, so in today’s post, I thought I’d share some Beautycounter swaps and what you can use. It’s also worth mentioning that you can buy Beautycounter products at Ulta until July (…so they say), so if you live near an Ulta and want to stock up, I would!
Wash away:
This gentle antioxidant cleanser
Preparation:
One of my all time favorite toners
Hydration:
Supreme cream —> this thick and lovely moisturizer
All Bright C Serum —> This vitamin C serum or that Vegan Hyaluronic Acid Repair Serum
This firming serum (use code FITNESSISTA)
Protect:
This is my favorite everyday SPF
I use and love it too this tinted moisturizer with SPF
Shower gel and lotion:
Masks + peeling:
Overnight peeling ——> try this midnight serum the this peel
Charcoal Mask ——> matcha olive mask or this honey enzyme mask
This amazing red light face mask (code is FITNESSISTA15)
You can also use this handy tool that will help you create a regimen for your skin and needs. Some of the products are out of stock but will be restocked starting next week so I’d make a list so you’re ready!
I will send an email to my safe skincare email list when everything is updated.
Thank you so much to those of you who have supported Beautycounter, this little blog, and our family. I am grateful for you and always look forward to the next adventure.
xo
Gina
