On World Cancer Day 2025, we talked to Phoebe Lazell from Coppafeel! Concerning the “Check In” campaign, which not only encourages young people to control their breasts, but also to deal with health inequalities that contribute to subsequent diagnoses in under -reproiled communities.
You can start by giving us an overview of Coppafeel! X NHS NELCA campaign: What makes it unique in tackling breast cancer awareness among young people?
The Coppafeel! X NHS NELCA ‘CHECK IN’ CABACTION RESULTS ARE PROHIBITED THE CONSTRUCTION OF BENEFIT CANCER for young people. We know that many young people do not believe that breast cancer is relevant to them, and even fewer control their breasts regularly.
This campaign is about changing this – starting real conversations, questioning myths and stigma and making himself feel like a second nature. It is designed for and for young people from northeast London, ensuring that it is proportional, exciting and talking about their language. We have worked with the Gen Z Creators and bring these conversations directly to their social flows, controlling your teammates (and yourself) normally, as sending a voice.
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The campaign is described as “annoying”. Can you share the way in which it causes misunderstandings or changes the way we are talking about breast cancer in younger and under -supplemented communities?
When people think of breast cancer, they often depict an older, white woman. Breast cancer can affect anyone at any age, and this campaign immediately faces this misunderstanding. We also cut the usual clinical messages with something that really feels about young people.
Instead of general tips, “check -in” dive into real experiences of why people do not control, cultural spots that stop conversations and how to start these conversations in a way that feels natural.
Breast cancer is often regarded as something that mainly affects older women. Who are some of the biggest myths about breast cancer in younger people aimed at this campaign?
Truly, the biggest myth is that breast cancer is not a young person. Breast cancer is the most common cancer in women aged 15+ and is one of the main causes of death in women under 50 years of age. For young people under the age of 50, knowing that signs of breast cancer are decisive.
At national level, only 25% of 18-24 years control their breasts each month. We want people to see this campaign and know that breast cancer can affect people of all ages, sexes and ethnicities. This is not a scourge. It is a sense of self -control, like any other part of your self care. Early diagnosis saves lives and when breast cancer is caught in Stage 1, almost 100% of people survive from the disease for five or more years.
Statistics are impressive – almost half of the young in northeast London have never controlled their breasts. Why do you think this is and how does this campaign encourage young people to take action?
Many young people do not simply control because they do not realize that they should. For others, discussing their bodies may feel uncomfortable and in some communities, cultural taboos talks about cancer to feel out of bounds. We often think about health in terms of good consumption or accommodation active, but it is just as to know your body.
Check in with yourself should be as normal as self -care – something you can start doing now, not just something you have to worry about in life later. That is why this campaign is not just about raising awareness – it is relativity. Instead of talking to young people, he puts them at the center of the conversation, using real voices and experiences to make the message feel personal.
Starting these conversations earlier, leading relativity and training young people on the importance of control, we can instill a healthy habit that could save their lives.
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One of the main catering areas is cultural taboos and spots. Can you edit some of the unique challenges facing black African, black caribbean and South Asian communities when it comes to realizing breast cancer?
In many cultures, the health debate, especially anything to do with breasts or cancer, can be uncomfortable. There is also a long -standing issue of under -representation in breast cancer awareness campaigns, which, in combination with less orally due to stigma and taboo, can make it feel like something that happens to other people and not in your community.
In addition, healthcare inequalities mean that some people do not always feel heard or take seriously when they seek help. “Check in” is designed to recognize some of these issues. With real voices, exploring issues such as representation, stigma and taboo from these communities and making the campaign feel about everyone, it encourages people to feel more confident that they have these conversations and take action.
How can health professionals and public health campaigns work more effectively to involve communities that have undergone mitigens and encourage regular chest control?
The goal should always be to meet people where they are. The awareness campaigns only work if people see themselves in them – not only on the screen, but also in the language, settings and tones they feel familiar. “Check in” is a regional targeted campaign created by local young people from a different background, ensuring that it echoes with the communities it seeks to participate in.
Public Health campaigns must feel like a natural part of one’s world. They should use daily language instead of medical terminology, appear in places that really matter to the communities we are talking about and ensure that people who form these campaigns reflect the audiences aiming to reach.
But awareness is just the first step. If we encourage young people, especially those who from the minoroid communities, in order to take on their health, we must also make sure the system is ready to support them. It’s not just about giving people the trust to talk. It is about ensuring that they are heard when they do, and that is why we work with health professionals.
The campaign highlights inequalities in access to health care. What are some of the structural obstacles that contribute to later stages diagnoses in some communities and how can we begin to treat them?
There is no reason why black African, black Caribbean and South Asia women are more likely to be diagnosed at a later stage, but a combination of factors plays a role. Some people do not receive the information they need quite early, while others are struggling with access to health care or not feel confident that they support themselves. Medical bias and inequalities in the way symptoms are explored are also a factor that contributes.
Addressing these issues requires a combination of awareness, education and systematic change. Representation in medical research, better access to GP services and community -based campaigns, such as this, help ensure that more people are diagnosed earlier when treatment is more effective.
NHS and charities like Coppafeel! They work with this initiative – what role does partnership like this game to deal with health inequalities and to ensure that the realization of breast cancer is comprehensive?
Campaigns like this work best when organizations play with their best. NHS brings reliability, approach and expertise, while in Coppafeel! We know how to talk to young people in a way that really lands.
Together, we combine the power of NHS with the approach of Coppafeel! And more than that, it’s about defining a new model about how we talk about health, especially about marginalized communities, so no one feels left out of the debate.
The campaign includes Gen Z Creators and a series of social first contents. How important is the representation of the media and social platforms when it comes to changing attitude towards health and automatic control?
People need to see themselves in the stories they are told. If the awareness campaigns are only characterized by a person type, it is easy to feel that the message is not for you. That is why “Check in” is designed to be as different and comprehensive as possible, ensuring that young people of all backgrounds feel they see.
Social media is also a huge part of the way young people deal with the world, so their meeting is the key. Working with the creators of Gen Z who really relate to their audience, we ensure that this message lands in a way that feels real and authentic.
Finally, this year’s issue of World Cancer Day, “United by Lunific”, is about the placement of people at the heart of cancer care. How is this campaign aligned with this message and what can people do to help raise awareness and take action?
This year’s topic is about the placement of people at the center of cancer care, and that’s exactly what “check in” does. Instead of delivering a general message, it is shaped by the people trying to reach, making it the most personal, analog and harmful.
The best way to support the campaign is to start talking. Share the message, check your partners and make the chest check a regular part of everyday conversations. The more we talk about it, the more lives we can save.
Where can readers find more information?
For Phoebe Lazel
Phoebe Lazell is the senior responsible for the Coppafeel!, A pioneering charity charity for breast cancer training to educate and empower people to know their bodies. With a strong emphasis on commitment and integration, Phoebe ensures that Coppafeel’s initiatives!
Passionate about equality and representation, leading strategies that promote important connections, destroying obstacles and promoting a culture they belong to. Through her work, Phoebe is dedicated to driving positive change and ensuring that the message of Coppafeel!
