In a world of ever-growing ingredient lists, here at Tropic we focus on simplicity and clarity. Our philosophy is simple: skin care should be effective, responsible and meaningful. That’s why we freshly make 98% of our products in our Surrey Beauty Kitchen, combining natural ingredients with proven cosmetic science to create gentle, transparent formulas made with care for every skin type.
It was formulated with a purpose, led by our founder
This philosophy is inspired by our Founder and CEO, Susie Ma, whose hands-on approach to compounding has shaped Tropic from the ground up. Each product reflects Susie’s belief that skincare should be intentional, transparent, and based on both nature and science.
Susie spent part of her early life in Cairns, Australia, where she developed a deep appreciation for nature and its nutrients. Influenced by her grandmother’s background in biochemistry and her holistic approach to healthy living, these early experiences continued to shape Tropic into the beauty brand it is today.
“We sustainably source our rainbow-hued ingredients from the tropics – where botanicals are supercharged with optimal levels of sunshine, moisture and antioxidants.” – Susie Ma, Founder & CEO
Supply transparently
Our ingredients are selected from regions and suppliers who can provide clear traceability and meet our sourcing standards. Each oil, butter and extract is selected for its proven benefits in the cosmetic formulation – whether it’s soothing baobab oil, soothing aloe vera or antioxidant-rich berries.
We only work with suppliers who share our commitment to responsible and transparent sourcing. This helps ensure that each ingredient supports both the high quality of the product and the communities involved in its production.
What Responsible Skincare means to us
Terms like “clean” are often thrown around in the beauty industry, but at Tropic we focus on clarity and facts. Our formulation approach means:
- There are no ingredients that deviate from safety and composition standards.
- No animal products or animal testing – our range is completely vegan and cruelty free.
- No unknown ingredients – we offer complete transparency about what you put on your skin and every formulation on our website includes an English ingredients list.
By focusing on ingredients backed by cosmetic science, we aim to create formulas that are both gentle and effective.
Guided by science, inspired by nature
We use many plant-based ingredients for their established skin benefits, alongside modern cosmetic technologies that help maintain their stability and performance.
Our in-house team of formulation experts combine over 120 years of collective experience and continue ongoing ingredient research to improve our range. That’s why we always deliver products designed to support healthy-looking skin.
“Each individual Tropic product is formulated and developed by our in-house team of biochemists and green cosmetic scientists… you’ll feel the freshness of the textures, see the vibrancy of the colors and experience the incredible, clinically proven results.” – Susie Ma, Founder & CEO
Our commitment to reducing impact
From refillable packaging options to evaluating our emissions and operational footprint, we are constantly looking for ways to reduce our environmental impact wherever possible. Each product is developed with special attention to resources, materials and processes.
We are committed to continuous improvement in reducing virgin plastic and regularly assess where we can minimize waste and strengthen our sustainability efforts.
Key Takeaway
Tropic’s ethos is simple: use well-chosen ingredients, act responsibly and stay transparent. It’s skincare designed to perform well while staying aligned with our values – something we’ll never compromise on.
“There is a driving force behind everything I do, personally and professionally – the desire to help create a healthier, greener, stronger world. This is the Endless Purpose that defines Tropic’s brand DNA, guiding every decision and product launch.” — Susie Ma, Founder and CEO of Tropic.
Learn more about Tropic’s Infinite Purpose and try our Natural Skincare for yourself.
