It’s said that by January 9th, about a third of those working on their New Year’s Resolutions have already given up on their journey, and yet there are some people who not only stay consistent with their fitness goals, but smash them despite having a busy work schedule to begin with. One such person who has inspired and envied us, in equal measure, is the ultra-athlete and adventurer, Alvaro Nuñez Alfaro. As CEO and founder of real estate company, Super Luxury Group, Alvaro remains motivated to flex his muscles despite the daily pressures of big money deals and ever-changing deadlines. As for sticking to a plan for self-improvement, Alvaro explains that bossing 2026 shouldn’t feel like an unattainable goal, saying M&F that it’s all about “clearing space” and making those little decisions.
When Alvaro talks about pushing through comfort zones, he speaks with authority. As a man who has completed seven marathons on seven continents in seven days, following in this trailblazer’s footsteps can feel like an insurmountable task, but progress shouldn’t be difficult, explains the shredded CEO. “You don’t need more incentives, you need fewer promises and stronger standards,” he explains. “Stop thinking in months or years and focus on today. Identity is built through small decisions repeated every day.” The change maker says turning goals into long-term habits is all about starting small, as this allows you to stay consistent. “Let confidence be earned through action,” he coaches, explaining that increased confidence then leads to higher aspirations.
Alvaro Nuñez Alfaro evaluates his personal goals as well as his business goals. When Alvaro last spoke M&F, mentioned that he likes to do an annual review of himself, like he would when evaluating his businesses. So, as 2025 drew to a close, the athlete with the distinction of completing the Race Across America (RAAM) solo, covering more than 3,000 miles across the United States, opted to do a 10-day water fast for what he calls a “total reset.”
Alvaro shares that his year-end fasting process was about “clearing space,” without distractions. “No stimulation, just presence,” adds the athlete. “My annual review is always an identity check: where I held my standards, where I compromised, and what version of myself emerged when things were uncomfortable.”
The conclusions Alvaro draws are relevant to those at any stage of their quest for self-improvement. “What has become clear is that growth right now is not about doing more,” he explains. “It’s about alignment—simplifying and making room for the next phase of life, including family, deeper relationships, to have an impact beyond individual achievement.”
How small daily habits build long-term fitness
“Simplicity wins when applied consistently,” notes Alvaro, conveying the quick wins available to all. Sleep more, walk daily. Lift something heavy a few times a week. Drink more water.
For many of us, the pressures of work get in the way of exercising or achieving our fitness or weight loss goals, but Alvaro claims it’s all about aligning your mindset. “They feed off each other,” she says of work and exercise. “Exercise sharpens my thinking, regulates stress and improves decision-making. Business pressures build resilience and that feeds back into sports. Physical discipline builds mental discipline. Movement isn’t time away from work, it’s a performance multiplier.”
Alvaro doesn’t let the fear of inexperience get in his way either. “I came into the race across America with no background in professional cycling, but committed to one of the toughest endurance events in the world,” he tells M&F. “This training required me to rebuild my identity from scratch, learn a new sport, adapt my body and develop the mental toughness to endure prolonged suffering.” OK, most of us will never become ultra-endurance pioneers, but that’s not the point, believes Alvaro. “Challenges are tools,” he enthuses. “They sharpen character and remind people what’s possible when discipline replaces doubt. That combination — impact and expansion — is what keeps us moving forward.”
Alvaro Nuñez Alfaro leads by example to inspire his teams
They say the best kinds of leaders are those who practice what they preach, and this boss inspires his teams to do their own self-assessments. “When a leader protects time for training, recovery and mental clarity, it sends a clear message: health is not optional if you want to perform at a high level,” says Alvaro. “I’ve seen this mindset naturally spread through my teams. People start working out earlier, prioritizing sleep, walking more, lifting and asking better questions about nutrition and mindset. Not because I tell them to, but because it feels consistent. Once someone experiences how much sharper they are physically and mentally, there’s no going back. Health becomes part of the culture, not a side project.”
Whether you’ve already given up on your New Year’s resolution, or are about to, you don’t have to wait until next January to do it again with a new passion. “If there’s one message worth sharing, it’s this: You don’t need great talent to change your life—you need consistency,” says the accomplished athlete and boss. “Health, contentment and impact are built quietly, one disciplined day at a time.”
Alvaro, for his part, has no intention of slowing his own momentum.
Alvaro Nuñez Alfaro is the author of “Level Up: Turning Obstacles into Superpowers”. For more information, click here.
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