The Fall/Winter 24 adidas by Stella McCartney Heroes Collection is the second strength-inspired drop from the collaboration, shining a spotlight on an important but often overlooked part of an athlete’s training journey – recovery.
Vibrant hues and patterns inspired by nature energize innovative pieces crafted with movement and self-expression in mind, and designed for any stage of restoration.
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Tribute to 70s, 80s training
The latest iteration of the adidas by Stella McCartney strength collection elevates the everyday athletic performance wardrobe, paying homage to ’70s and ’80s training through modern cuts in printed florals.
Spirited orange, neon green, magenta and royal blue are contrasted with softer shades of coral pink and camel, with items designed to mix and match individual looks through layering.
Offering both cutting edge fashion and functionality, the collection combines adidas performance technology such as AEROREADY to support the next generation of athletes with every stretch and step.
Pushing new possibilities for performance wear, the collection’s key pieces have been consciously constructed with up to 73% recycled polyester – part of adidas’ ambition to help end plastic waste.
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Powerful real stories of recovery
Paying homage to the collection’s inspiration, the campaign shares powerful real-life stories of recovery – he said through a series of women who have recovered their strength.
Headlining the lineup is Olympian Shaunae Miller-Uibo, who shares how childbirth has unlocked a new level of strength within her.
Model Anja Konstantinova reflects on motherhood and its transformative effects, while photographer and model Kimbra Audrey bravely talks about her mastectomy journey, and make-up artist turned powerlifter Carlotta Boattini highlights the critical role of rest and self-care.
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The power of recovery
Speaking about the adidas by Stella McCartney FW24 Hero collection, Stella McCartney said:
“I am like that excited to explore the power of recovery through this collectionand we delve into how our community uses movement to regain and maintain strength. We hope the vibrant hues and patterns in the treatment will help them experience and enjoy recovery at any stage.
“I hope you enjoy delving into the collection as much as I do, and are inspired to see recovery in all its forms as a feat of great strength and beauty.”
Key pieces from the adidas by Stella McCartney FW24 collection include:
Song and pants
This relaxed fit is designed with comfort at the core, supporting athletes on their recovery and movement journey. Both pieces interweave a lightweight woven fabric that is made in part with recycled materials. A pop of floral with a beam print contrasts with dark gray for a sleek and stylish fit. For added functionality, the tracktop features adjustable cuffs, while the pants have an adjustable drawstring waist and adjustable leg for freedom of movement.
Shine Crop & Shorts Print Set
This crop and short set combines printed florals with striking shades of orange and magenta to energize every move. The second skin feel of the crop contrasts perfectly with the baggy shorts for a stylish yet comfortable look. The shorts incorporate a zip pocket at the back and an elastic waist band that is easily adjusted for practicality. The set is made partly with recycled materials, such as recycled polyester and elastane.
Rolltop shorts with Shine print
Making its debut in the SS24 collection, the eye-catching rolltop shorts inspire energy with its vibrant print and hues. The contrast rolltop offers a second-skin feel and features adjustable laces to help athletes move in a comfortable manner. The shorts are made in part with recycled materials such as recycled polyester and elastane.
Power Knit Yoga Tank Top
Made with recycled materials, this figure-hugging knit Yoga Tank incorporates streamlined cut lines, iconic Stella-designed vents for added ventilation, and a soft, seamless fabric for a distraction-free fit as you move. Designed with functionality at the fore, detachable sleeves and thumbholes allow the wearer to customize the look to suit their chosen practice.
True Strength Split Cuff Leggings
Made with adidas’ flagship technology, AEROREADY, and partially recycled materials, the soft-touch split leggings bring fashion and functionality to all your workouts. The deep elastic rolltop waistband sits snugly across the midsection, while gently puffed split cuffs offset the tight fit across the top half of the leggings.
The adidas by Stella McCartney FW24 Hero collection is available worldwide, in-store and via the adidas app and online.
Author: Pedro van Gaalen
When he’s not writing about sports or health and fitness, Pedro is most likely out training for his next marathon or ultramarathon. He has worked as a fitness professional and as a marketing and comms specialist. He now combines his passions in his role as managing editor at Fitness magazine.
