Under Armor Unveils 2024 Technology and Product Lineup

Apollo Brands Pty (Ltd), Under Armour’s official distributor in South Africa, has revealed its 2024 range of catering and innovation products.

With an immersive app, the brand highlights three areas of focus in the coming year:

1. Baselayer – For heat and cold.
2. Unstoppable Collection – Be Unstoppable. Born of performance. Built for style.
3. Infinite – The Run Category Collection.

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Basic technology

Under Armour’s 2024 collection places a significant emphasis on base-level technology, including Heatgear, Coldgear, Iso-Chill and Authentics apparel.

These state-of-the-art base layers are designed to offer a next-to-skin fit, regulating temperature and providing essential support for every athlete.

Base layer product offerings include:

• HG Armor Tee (feels cool, dry and light)
• CG Armor (feels warm, dry and light)
• HG Armor Iso-Chill (keeps you cooler so you can work longer)

All products in the series include moisture wicking and temperature regulating propertiesensuring athletes feel strong and perform at their best.

Key benefits include a next-to-the-skin fit that regulates temperature and a lightweight, tight fit that makes you feel stronger so you can work out longer.

READ MORE | Beat The Heat With The New Under Armor Summerized Collection

Unstoppable Collection

The Unstoppable Collection is a premium range of sportswear designed for athletes who want to look good, feel confident and look their best.

Designed with UA performance technology and made from premium materials, the gear is comfortable and stylish and improves overall performance.

The The woven fabric, reinforced with an EcoStorm finish, ensures superior comfort and durabilitywith the jackets being 90% polyester and 10% elastane, and the bottoms available in 100% polyester or 90% polyester/10% elastane options.

The Unstoppable Woven Jackets

A combination of style and functionality, meeting the needs of today’s active lifestyle with an elevated and versatile sportswear design. Ideal for post-workout recovery, travel and everyday activities, these jackets feature woven fabric with an EcoStorm finish, ensuring superior comfort and durability. The modern silhouettes of the jackets not only offer a contemporary look, but also incorporate elements of the DNA of the sports heritage, adding a distinctive touch to the design. The jackets feature a loose fit, providing comfort and ease of movement, along with practical pockets for added functionality. The inclusion of matte PU logos adds a touch of elegance, making these jackets a stylish and practical choice for those with an active lifestyle.

Non-stop woven bottom

Constructed with woven fabrics with an EcoStorm finish, these insoles ensure superior comfort and durability. The design features cargo silhouettes and wide legs, combined with an elevated aesthetic with elements of athletic heritage DNA. Attention to detail is evident in the oversized fit for wide-leg pants, the relaxed fit for cargo styles, the convenient pockets and the incorporation of matte PU logos.

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Infinite range of shoes

The Infinite line of shoes is a key focus for 2024, with the UA Infinite Pro, UA Infinite and UA Elite elevating your running experience.

UA Infinite Pro

Designed to provide an elevated and comfortable running experience with various technological features. The tongue and collar lining provide added comfort, ensuring a comfortable fit without irritation. The shoe prioritizes reducing heel strike for a smooth landing and improved overall stability. Its outsole is cleverly designed for a balance of lightweight durability and rebound. The engineered upper, with zonal structures and 3D tactile print details, offers breathability and support. A premium, highly durable sock liner hugs the foot, enhancing step comfort. Lightweight Pebax foam in the midsole contributes to soft landings and excellent elasticity, providing excellent energy return. The one-piece beaded foam midsole, softer, lighter and more flexible, ensures a plusher and more intense underfoot experience for runners.

UA Infinite

It offers an exceptional running experience with the Deluxe Comfort System, featuring an Ortholite sock liner and PU strobel underfoot for ultimate comfort. Full length HOVR technology without wrap ensures lightweight cushioning and high rebound response, propelling the runner forward. Full-length circular knit upper contributes to breathability, durability and lightweight hold. In addition, the shoe is equipped with a durable rubber outsole that provides traction and durability, ensuring proper flexibility for efficient foot removal with every stride.

UA Infinite Elite

UA Infinite Elite promises an unlimited running experience with its elastic and elastic core. The updated outsole design features wider gauges and a reinforced heel for added guidance, flexibility and effective dispersion of impact forces, ensuring a smooth ride. The undeniably plush feel is achieved through HOVR+ cushioning, higher midsole heights and intelliknit technology in the upper, offering a dynamic fit. Notable features include a pull tab for easy entry, premium branding for heel support, and an outsole designed for a balance of lightweight durability and rebound. The knitted upper provides a precision 1:1 fit with fine details, while the high-strength sockliner improves step comfort. The one-piece beaded foam full-body midsole contributes to a softer, lighter and more flexible experience underfoot, promising runners a smooth ride with enhanced energy return and increased overall stability.

For more information, visit or download Under Armor on Google Play or the Apple Store.