It’s May 12-18 National Women’s Health Week.
As the saying goes, behind every great company is a great woman. Or should we say, many great women.
Almost 4 in 10 US businesses belong to women. These women-owned businesses employ more than 12 million people and generate $2.7 trillion in revenue annually. And the number of women-owned businesses is increasing.
In fact, that number grew by nearly double the percentage of male-owned businesses between 2019 and 2023. And Black and Latinx women-owned businesses grew at an even higher rate compared to all women-owned businesses.
Read: Meet Badass Women Who Are Supporting Other Women On Their Health Journeys >>
Women are still the driving force behind some of the most basic and innovative products to date (shout out to birth control pills and antifungals!). And the same goes for products designed for women’s health and wellness. From non-toxic tampons to organic moisturizer, here are some badass female-founded brands you should know about.
LOLA for healthier period products
Seasonal products without dyes or toxins? Yes please. Founded by Alex Friedman and Jordana Kier Lola to bring a healthier version of tampons to the masses. However, the company did not stop at tampons. They sell pads, washable period underwear and sexual wellness products, including an adorable mini vibrator. All LOLA products are made without chemicals, dyes, fragrance, chlorine bleach or synthetic fibers and are gynecologist approved. Also good: you can buy seasonal products and condoms from the site to donate to people who need them ISupport the girls.
Asutra for muscle pain relief approved by Venus Williams
You know you’re doing something right when tennis legend Venus Williams likes your products so much that she becomes the owner and global director of your company. Asutra Owner and CEO Stephanie Morimoto also started as a customer before purchasing the self-care product company in 2018. From aromatherapy to skin care and sleep, all products are made with organic plants, essential oils and minerals like magnesium and are controlled by an advisory board. The popular Asutra line (and a “Venus fave”) includes body lotions and sprays with magnesium and capsaicin, an FDA-approved pain reliever derived from chili peppers, for minor aches and pains.
Read: Much hype about magnesium >>
Schmidt deodorant for better body odor
If you’re a fan of natural deodorant, you’ve heard of it of Schmitt …or at least pop the top off a stick at the grocery store to see if you like the smell. If that’s the case, you probably bought it because even though the label says “bergamot and lime” — and you don’t even know what bergamot is — you want it in your armpits. That’s probably what founder Jaime Schmidt had in mind when she started making natural products in her kitchen in 2010. She was pregnant at the time and wanted to create a chemical-free deodorant that smelled great and actually worked. The rest is armpit history. You can pick up the certified natural, vegan and cruelty-free deodorant at major stores across the US. The sweet smell of success includes blends such as cactus blossom and pear, grapefruit and apricot.
Moxie Fitness Apparel for Leaky Bladder
Finding the time and energy to workout is hard enough. But wondering if you’re going to pee a little — or a lot — every time you jog or jump is a good reason to skip the gym. It was squats that led Holly Mosack, a Crossfit trainer and veteran, to start a series of leggings, capris and shorts that help keep urinary incontinence leaks from ruining your routine. The design of Moxie Fitness Apparel channels liquid into the mid absorbent barrier, trapping urine and keeping skin dry. The insoles are available in a variety of colors and patterns (camo, of course) and maternity sizes. Each pair can hold 8 teaspoons of pee. Bring on the squats.
Read: What you need to know about urinary incontinence >>
The Honest Company for organic makeup by Jessica Alba
Truth: Actress Jessica Alba has incredible skin. Sure, it could be genetics, but she attributes her Instagram-filtered face to products from The Honest Company founded in 2012. Either way, at its core, the company makes organic, non-toxic products, including skin care and makeup for all skin types. The cosmetics are made from natural ingredients, which means there are no sulfates and other irritating additives that can cause allergies or breakouts. Some products are more like a farmers market list: carrots, cabbage, apple extract and lemons. More power to the product if it helps your skin.
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