Imagine that you have planned the journey of a life for the family that loves your animals: a cruise to Antarctica with the unique opportunity to see penguins, whales and other rare wild animals. Children who love your adventure can kayak via fucks, sink into icy water and camp under the Antarctic sky.
But instead of being ecstatic, as you expected, your kids cry to bypass a scout meeting after school at a neighbor’s home. Missing this usual weekly event activates such intense fomo – “fear of missing” – for those who do not want to go to your amazing mission.
If this kind of disaster sounds known to you – or at least if you find it embarrassed – you are not alone. The three of us Marketing teachers and social psychologists focusing on the way consumers make decisions and how it shapes prosperity. We are studying fomo for over a decade and recently Published our work In the journal of personality and social psychology. Over the years, we have learned what really leads Fomo’s intense emotions-explaining why a Run-of-the-Mill meeting can feel more critical than over-the-top holidays.
Fomo’s actual trigger
People use the term fomo in many different ways. In our research, we focus on a very specific type of fomo: the kind that happens when people lose events that include remarkable social connections.
With this type of fomo, we have found that the pain of lack is not related to the loss of real event or opportunity – though this could be there as well. The fomo we are studying happens when people miss the opportunity to commit to friends, colleagues or teammates who are interested in them.
Thus, the crucial part of the fomo is missing from the interactions with the people you appreciate. The fomo for a group dinner in a restaurant is not really about food and wonderful lighting. Nor is Fomo for a concert for the band’s performance. Instead, this is the missing opportunity to connect and make memories with people who are important to you.
Why is he upset? Imagine the script where all your best friends come out to dinner without you. They bind and make constant memories between them – and you are not there for any of them.
If they approach each other, where does this leave you? What about your social relationships and your own sense of belonging; Do you become less important friend? Less worthy of future invitations? Or even kicking from the team completely? Fomo’s stress can begin to sow.
People with what psychologists call worried adhesion style Chronic rejection and isolation from others. Because fomo involves anxiety about future social belonging, it may not be surprising that people who are naturally more anxious about their friendships tend to become more intense. When we asked people in one of our studies to move social media until they met something socially lost, we found that the most anxious attachment was a participant, the most intense fomo they experienced.
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Not only is Coachella missing
Acquisition fomo for an amazing event that you can’t watch makes sense. But if fomo is less for the fact itself and more for social connection, what happens when you lose something that is not really fun?
We find that people foresee fomo even for unbearable lost events. As long as there is some form of lost social connection, Fomo’s feelings appear. One of our studies found that people were expecting more fomo than missing a un-fun event that their friends It would be, from a fun event without their friends.
For better or for worse, sad and stressful events can often be emotionally welding: going to a funeral to support a friend, clean the chaos after a party, or even like a frightening opening ceremony can offer opportunities to create stronger connections. Stresses like these can be fertile reasons for fomo.
How to avoid fomo
The popular discussions on the negative consequences of FOMO tend to focus on the people of FOMO to feel for forced scroll in social media and see what they lost. Consequently, Much of the proposed Tips on how To mitigate the fomo Centers in disabling phones or taking holidays from social media.
These recommendations can be difficult for many people to perform. In addition, they are addressed to FOMO symptomsNot the cause.
Our finding that the core of the Fomo is the stress of lost social relationships is giving a simpler strategy to combat it: reminiscent of yourself the last time you have connected with close friends can offer a sense of security that attributes Fomo’s feelings.
In an experiment that tests multiple interventions, we asked 788 study participants to examine the foods of their social media until they encounter a position of a lost social event. We asked about 200 of these participants to evaluate immediately how fomo he felt. On average it was 3.2 on a scale of 1 to 7.
Another group of about 200 participants also moved through the supply of social media until they met a position of a lost social event. But before showing how fomo they felt, we asked them to think back to a previous socialization and welding experience with their friends. Encouraging, this exercise of reflection seemed to limit the fomo. The average fomo rating was 2.7 out of 7, a significant drop.

Aj_watt/e+ via getty images
With the rest of the participants, we tried other strategies to alleviate the fomo-considering the next time they could see their friends or imagine what they would say to a friend-skewing friend-but the simple exercise of reflection was by far the most promising.
Thus, reminding yourself of the essential relationships you already have and confirming your social belongs to the moment can help you fight the rush of anxiety that is characteristic of fomo.
And the loss of social connection experiences does not need to cause stress. In fact, in our full activities, our hectic lives are missing some events “must be followed” can be a welcome relief-especially if you remember yourself that your social belonging is not at risk. Cue a recent Counter-Fomo programming wave called Jomo, or “My pleasure missing. ”
To quote Stuart Smalley, the fantastic 1990s self -help guru “Saturday Night Live”, reminding yourself that “I’m good enough, I’m pretty smart and Doggone this, people like me! “It may only be the trick to mitigate the fomo.