Working with larger clients is about understanding their unique needs, creating confidence and creating a supportive and empowering environment for them to thrive on their fitness journey. In this blog, two long-term ACEs employees answer questions about how to develop strong and lasting connections with older clients and influence the health and well-being of this growing population.
Anthony Wall, MS, is the Senior Director, Global Business Management for ACE and has more than 25 years of experience in the fitness industry. On February 14, 2024, Anthony will lead FREE webinar with Title The Science of Programming for Older Adults—use this link to learn more and book your seat now! In this webinarwill explore the general physiological characteristics of aging and strategies for planning exercise for older adults.
Sabrena Jo, PhD, is the Senior Director of Science and Research for ACE and has been actively involved in the fitness industry since 1987.
Are there strategies you can share for navigating the first few sessions with an older client? Do you approach things differently than with a younger client?
Building trust: When working with the older adult population, establishing trust is critical. While this is not which differs from when you work with younger customersmallolder adults may appreciate this more. When working with this population, I make a point of paying close attention to their interests.
Check your biases: I also make sure to consider any preconceived notions I may have before doing the session. A thing I have noticed with older clients it is that many of these get up these things moresobBeing honest and authentic is always the best approach. If you no i know something, let them know no I know.
Approach with empathy and curiosity: Older clients often have different physical abilities and health issues. Of critical to begin with a comprehensive assessment of their health history, physical possibilities and goals. I prioritize establishing a comfortable environment by encouraging open communication and setting realistic expectations. Importantly, I never assume that a person’s age means they will have a specific set of goals or needs. In the literature, an “older adult” is often defined as someone age 50 or older. So a customer in their 50s would they probably have significantly different goals than a client who is 80 years old, yet both are considered older adults.
Adaptability: As I do with all clients, regardless of age, make sure the exercises are tailored to their ability level, focusing on strength, stability and mobility. I also explain the importance of recovery, highlighting the effect of aging on the body’s ability to rebuild and heal after an exercise session. For example, a weekly resistance training plan should include sufficient downtime (eg, at least a day or two between sessions) before working the same muscle groups back-to-back.
Because many older clients have goals that focus more on health and general wellness than improving fitness or performance, how do you explain the purpose of the exercises in a way that connects to those goals and enables or inspires them to work hard?
Personalized Programming: In general, some older customers may be more health-conscious and “feel-good” than younger customers. For this reason, understanding how high schools can help is important. For example, a series of movements can be used for lifting heart price. The goal in this example is less about the specific exercises and more about eliciting a heart rate response. This is different from choosing a series of exercises designed to help improve shoulder mobility, for example. The key (as with any client) is to understand what the primary goal is and then use different exercises and movements complete this goal.
Develop customer trust and relationship: Choosing exercises that have secondary impact can also add value. For example, walking in position can be used to increase the heart rate while also addressing balance, so this could be a better option than just walking. Designing the workout using exercises that meet the client’s goals while building their confidence helps install and maintain the relationship.
It relates to everyday life: I explain exercises to improve daily activities such as carrying groceries, climbing stairs or playing with the grandchildren. This approach helps clients see the immediate benefits of their efforts.
Empowerment through Education: Educating clients on how specific exercises help reduce the risk of falls, improve bone health density and enhancing mental health and well-being–is also useful. This knowledge often serves as an essential motivator to stick with the program.
Can you share some tips on how younger professionals can build relationships with older clients?
Listen and learn: When I started as a personal trainer, I was always worried that I would have a hard time building relationships with my older clients. I’ve found that like all of us, older clients love to talk about their lives. Families, parts and petsmall they were my favorite topics to talk about. I would often you are welcome about what life was like when he was my age. Over the years, I have understand that our adult population can teach us a lot valuing and enjoying life.
Show genuine interest: Take the time to learn about customers’ life experiences and interests. This shows respect and helps bridge the age gap.
Consistency and reliability: Be consistent in your approach and reliable in your planning. Clients appreciate a professional they can trust and depend on.
Use appropriate communication: Be aware of the language and tone used. Avoid overly technical jargon and make sure your instructions are clear and understandable, while also making sure you don’t ‘talk down’ to older clients.
There are some myths about the elderly customers who you would did he want to break up?
Older adults are Not all the same: One of the things I talk about in my presentations is that as people get older, they become more unique. Older people have many life experiences. That’s it first assumption is that old people are all the same.
Many older people use technology: Another common myth is this older adults is not very good at technology. The truth is, these may simply use technology differently from younger customersbut assuming larger customers slope using computers or smartphones is wrong.
Age does Not Equal Vulnerability: The last myth about the elderly that ID card I like to emphasize is this older adults are fragile or degraded. While there is a decline in fitness as we age, it is specific to where one started. Some people in their 70s are as healthy as an average person 30 or 40 year old.
Age is not a limitation: A common myth is that older people are too weak to exercise. Actually, they can benefit largely from properly designed exercise programs.
Potential for improvement: Another myth is that older people cannot improve their physical condition. However, in reality, they are capable of significant gains in strength, function and performance.
How can I professional ensure that theirs ease or coaching/coaching approach is an older adult–friendly?
Consider demographics when hiring: In terms of installation, the simplest selection it’s havEng employees where is in a similar age range to the demographics you want to attract. Everyone wants fit in somewhere they might see themselves.
Research Members and Test Programs: In mine previous Company, when we created new small group training programs, we ran a few pilots to test the program. Ask your confidant customers about their experiences—they are the best people to test new programs to ensure they are applicable.
Accessibility and Security: Make sure the facility is easily accessible, with clear signage and minimal hazards that could contribute to tripping and falling (eg, no loose power cords on the floor and no wet spots in the toilets or fountain).
Personalized approach: Tailor programs to individual needs, taking into account any chronic conditions or limitations. Provide supervision and coaching support to enhance the safety and effectiveness of your exercise program while building client confidence.
Foster a welcoming community: Foster a social atmosphere where seniors can connect with each other, fostering a sense of community and belonging.
