Whether you work full -time in another industry, or you work full -time as a personal trainer, bootcamps is a very effective way to attract a large group of customers and earn an additional income.
Outdoor services, such as bootcamps, account for 30% of the fitness market, as many customers prefer to practice outdoor spaces rather than a gym. After all, what’s better than seeing the sun rise as you work in the morning?
What kind of things should you consider when creating a bootcamp? Here are some ideas to start:
Installation costs
- Compared to the work working in a gym, where you would pay a rent to rent the facilities, the cost of using a local park or athletic ground may be relatively cheap. If you plan to hold your sessions in a local park, talk to the local council, as you may need a license. The cost of a license varies en masse throughout Australia – in some areas you may simply need to notify the Council (free) compared to other popular sites, such as Bondi, where personal trainers are charged for each group meeting. Sports oval are also excellent places to consider, as local clubs may be happy to hire their reasons that would otherwise be empty for most of the day. There may also be additional benefits – such as parking, or even changing the facilities, toilets and showers of the club, which your customers may use.
- As an outdoor activity, you do not need a huge amount of equipment to get started. One of the big bootcamps attractions is out, so make the most of it! The hills, the steps, the bolts and the park make for a long way to get an obstacle that you can customize and use in your programs. Depending on the goals of your customers, you can simply add some kettlebells, medical balls, battle ropes or even boxing pads to your sessions to make them more interesting and varied. Using a circuit style class will mean that you only need one or two pieces of equipment and as you grow older you can add more and more equipment. Just make sure you have space in your car!
- Marketing – How will you get customers in your bootcamps? You may already be an established personal trainer with your own website and social media accounts, but if you are not, there are strategies that you can apply to advertise your business online. If you need more help, our Online marketing for personal trainers The lesson is a great way to get started. Along with that, what can you do specifically for a bootcamp? As an outdoor location, you and your customers will often be exposed to others – runners, traveling, dog walkers, etc. who may be curious about what you do and what you can offer. It is definitely worth investing in a banner / emerging banner flag that shows the name of your business, and even with a few leaflets ready to deliver to interested passers -by. You can also look for specific purchases. Are there local sports teams that want to run a gymnastics session around their specialized training or are there a local community groups that would like to exercise and socialize together? Perhaps a local business may want to apply a Bootcamp breakfast for their employees to get them to launch for the next day.
Location and time bootcamp
- Just as with a gym, customers will want to exercise in a convenient location for them so that you think about which customers you want to target where you adjust your bootcamp. Looking to target the city’s mobile people? Then you might look to run your bootcamp in a city park where customers can train before or after work. Looking to target Mums home? Then maybe look to run your bootcamps in a location near a childhood or school facility.
- As for the time, if you are targeting mobile people, then you may look at your sessions early in the morning, given that your customers will take time to shower and change their work clothes. And for the evening sessions, they aim at 6pm so they can watch their home. If you are looking to target other markets, find out when they are available and what time they could commit.
- The report is the key – if possible, try to run your bootcamp at a location visible to new potential customers. After all, if they see a big, exciting class, they may want to get involved. Remember, however, some of your customers may not feel comfortable practicing in an area with too many people watching.
- Weather conditions are also a factor every time you practice outdoors. In the winter months the sun may not have grown or may have set out as soon as you start your session, so finding a road lighting area is highly recommended. A lighting sports ground that you can use would be an excellent choice. If possible, you have a backup of when it is raining. Depending on your customers, they may want to grind the session at any time, but they would probably like to find coverage, so existence close to a shelter or shelter can allow exercise under coverage when it is really bad.
Costs
- The average Bootcamp session can cost a customer anywhere from $ 10 to $ 30 per session, so choose your purchase carefully. If you are planning to perform a session a week, it may be best to charge per session, but if you are able to perform 2 or more sessions per week, consider charging a weekly fee to attend customers. This way you can try and create a regular routine with your customers to help develop your participation. The more lined one is, the more likely they are to attend.
- For an hour of your year, bootcamps are a great way to increase your income. With 10 customers you could possibly earn $ 100- $ 300 for the time, many times a week. If you start as a personal trainer, bootcamps are also a great way to find one in a customers, as your existing customers may want further training with you – win, win!
So what are you waiting for? If you are a personal trainer – go out there and set your local bootcamp today!
If you are not yet appropriate and interested in creating your own bootcamp, you will need the IV certificate in the gym – the national recognized personal training qualifications. This qualification is essential for knowledge and for the acquisition of responsibility for public liability for your fitness business. Click here For more information.
References
*Profile of the Deloitte Gymnastics Industry, Fitness Australia 2012.
The post How to run a bootcamp first appeared at the Australian Academy of Gymnastics.
