Your skin tells a story – a story of laughter, lessons and living life to the fullest. Every year comes new experiences and new ways to take care of yourself. It is the very definition of it good aging: embracing the best parts of getting a little older (and a lot wiser).
In this skin aging guide, we’ll explore what to expect over the decades, what drives these changes and, along with real advice from our colleagues and industry expertshow to create a personalized skin care routine by age
Questions are sure to come up as the years go by, but one thing is true: your skin will change as you do, and evolving with it is key. Let’s dive in.
What ages the skin?
Skin aging occurs through a mixture internal (natural, genetic) and external (environmental) factors.
- Innate aging it naturally occurs over time. As the years pass, skin turnover slows down, collagen and elastin levels decrease and the skin barrier becomes more sensitive.
- Extrinsic aging it is driven by lifestyle factors – also known as skin exposure – such as pollution, stress, sleep and UV exposure. Yes, until 80% of visible aging comes from the sun.
As these influences add up over the years, your skin can become drier, thinner and less elastic due to the breakdown of proteins and fighting free radicals from daily stressors.
But there is a silver lining: most visible signs of aging are due to external factors or those directly under your control. So while you can’t stop the clock, you can get strategic with smart skincare.
Skin care basics for every age

Wherever you are in life, three basic steps are the basis of every routine:
1. Clean up
Gentle cleansing removes dirt, excess oil and impurities that build up every day, allowing the products that follow to do their best work. A clean surface supports a balanced skin barrier and a healthy microbiome—aka your skin’s natural defenders.
2. Hydrate
Hydration keeps your skin supple, smooth and elastic. As we age, we naturally lose more moisture through transepidermal water loss (TEWL). Continued hydration helps restore comfort and flexibility.
3. Protect
Daily sun protection is the single more efficient way to prevent premature aging of the skin. Even on cloudy days or indoors, UVA rays and blue sunlight reach the skin, triggering the appearance of wrinkles and spots. Choose a high SPF broad spectrum sunscreen with antioxidants for extra defense against free radical damage.
Pro tip: Start early—your skin “remembers” sun exposure decades ago. Using sunscreen every day in your 20s can make a noticeable difference in your 40s. But if you didn’t, that’s okay! It’s never too late to become an SPF expert.
Skin care by age: What happens and what to do
Your skin’s needs change every decade. Here’s how you can support it—step by step.
Build the foundation in your 20s

In your 20s, your skin is in his golden yearsbut the first habits set the tone for your future complexion. Collagen production begins to slow slightly and lifestyle stressors can cause dehydration or spots.
It’s also a good time to discover your skin type. The more you know, the better you can personalize your routine and give your skin what it needs.
Focus on: prevention and consequence.
“Your 20s are all about prevention,” notes Chiyoung Kang Park, Medical Marketing Specialist at ISDIN. “Here, hyaluronic acid is my favorite—I use it in serums, creams, and even sunscreen.”
FAQ: When should I start using skincare products that age well? You can start with supportive formulas in your mid-to-late 20s—think antioxidants and lightweight serums that protect, don’t fix. After all, the goal is to age well rather than freeze time.
Discover the perfect skincare routine for your 20s
Boost renewal and protection in your 30s

In your 30s, skin turnover naturally slows and collagen loss becomes noticeable. Fine lines may appear around sensitive areas such as the eyes and mouth, and the skin may start to feel drier or duller. But you? You’re just starting to get yours – and it gives you a glow.
Focus on: exfoliation and antioxidant defense.
FAQ: What’s the best skincare ingredient for your 30s? Although everyone’s skin is different, vitamin E can help nourish, while glycolic acid and vitamin C support radiance.
Explore the ideal skincare routine for your 30s
Support the building blocks of skin in your 40s

Your 40s are a time of transition—both inside and out. The skin’s structural proteins, collagen and elastin, decrease faster, plus hormonal changes can affect firmness and texture. The good news? You have built the confidence and perspective to face these changes.
Focus on: renewal and antioxidant protection.
- Add a retinal serum at night to visibly reduce the appearance of wrinkles.
- Switch to nourishing creams with antioxidant melatonin to support recovery.
- Fight the natural loss of bounce—due to a process called glycosylation—with carnosine.
FAQ: How can menopause affect the skin? Hormonal changes can accelerate collagen lossleading to dryness and sagging. Fortunately, retinoids can help support the skin structure and tone.
See your step-by-step skincare routine for your 40s
Repair and care in your 50s and beyond

In your 50s, all those perfect days spent outdoors can appear as changes in pigmentation (yet, no regrets!). Skin may feel a little thinner and less firm, but it’s never too late to take deep care. After all, it’s the perfect time to slow down and put yourself first.
Focus on: nutrition, barrier repair and tone correction.
- Alternate your retinal formula with tranexamic acid serum to reduce the appearance of dark spots.
- Use rich moisturizers with peptides and carnosine to support your skin’s natural barrier.
- Stick with daily sunscreen—preferably a formula with innovative Repairsomes.
Discover the complete skincare routine for your 50s and beyond
Skincare Essentials by Decade
| Age | Basic skin needs | Materials for testing |
|---|---|---|
| decade of the 20s | Prevention & hydration | Hyaluronic acid, antioxidants |
| decade of the 30s | Early repair & shine | Vitamin C, Vitamin E, Glycolic Acid |
| 40’s | Renewal & tightening | Melatonin, niacinamide, retinal, peptides, carnosine |
| 50+ | Nourishing & correcting tone | Tranexamic acid, Restoratives, retinal, peptides, carnosine |
The mindset of aging well

Aging is a privilege—and taking care of your skin is a celebration of that journey. Good aging it means feeling confident, staying consistent, and embracing each stage with grace.
The most important thing to remember? Keep your routine simple, science-based, and above all, joyful. Do your best to stick with the three daily essentials: gently cleanse, deeply moisturize, and always protect your skin with sunscreen.
You can’t change the past (and why would you want to?), but you can take care of your skin today with intention and optimism. Because Healthy skin is beautiful skin — at any age.

