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Home»News»HEL Group expands sales and support by appointing specialized distributors
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HEL Group expands sales and support by appointing specialized distributors

healthtostBy healthtostJune 1, 2024No Comments3 Mins Read
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Hel Group Expands Sales And Support By Appointing Specialized Distributors
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HEL Group (HEL), a global developer and manufacturer of innovative laboratory tools for process optimization, safety and scale-up, today announced the expansion of its global sales network with the appointment of two distributors: Paralab and ProAnalytics. The new application-specific distributors increase HEL’s sales reach and improve access to technical and field application support for biotech and chemical synthesis customers in Europe and the US.

HEL’s range of BioXplorer bioreactors will be available in the US through ProAnalytics, a company dedicated to providing superior process analytical technology (PAT) solutions to GMP, pilot plant, process development and R&D activities. The distributor will work with HEL’s existing direct sales hubs to provide technical and field application support throughout the US. BioXplorer systems are modular and highly configurable automated parallel bioreactors, enabling efficient and cost-effective bioprocess development and optimization.

Paralab, a distributor of scientific equipment for laboratory and industrial applications, will supply HEL’s BioXplorers and PolyBLOCK Compact Automated Parallel Synthesis Platform in Spain and Portugal, supporting customers in the biotechnology and chemical synthesis industries. Designed to maximize laboratory productivity, PolyBLOCK is a flexible, compact automated parallel synthesis platform that facilitates the development, optimization and scaling of chemical synthesis processes.

The introduction of the two application specialist distributors enables us to expand our geographic reach in the life science sector, with both companies providing their specialist expertise to support our customers working in biotechnology and chemical synthesis. We look forward to working together with the Paralab and ProAnalytics teams to build our global sales network and provide excellent customer service and support.”

Louise Madden, CEO, HEL Group

Marcelo Luftman, President of ProAnalytics, said: “We are excited about our new partnership with the HEL Group and their renowned reputation for manufacturing high-quality mini-parallel bioreactors. The addition of HEL’s BioXplorer bioreactors to ProAnalytics’ product portfolio further expands our ability to serve our customers’ needs with powerful products and solutions for bioprocessing enhancement.”

João Carvalheira, Sales Director at Paralab, said: “We at Paralab are excited about our partnership with the HEL Group as the exclusive distributor for Portugal and Spain. This collaboration expands our capabilities in synthesis, catalysis, biotechnology and safety and adds innovative solutions to our portfolio. Working with a renowned brand like HEL Group is a fantastic opportunity for us to strengthen our strength and prestige, allowing us to provide our customers with the best and most comprehensive solutions. Paralab has a reputation for providing high-quality products and excellent after-sales support, which is enhanced through this partnership.”

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